seo marketing

Email Marketing

Communicating with exciting customers is an effective way to generate more sales on the long term. An email to inform a current customer about new arrivals, sales and product information will keep a customer interested, updated and/or the customer might purchase directly.

Email marketing, sending emails to several current customers/ potential clients, is significant more cost-effective to generate sales compared with generating new clients.

Note: Due to the low cost of sending emails, enormous amount of SPAM emails are sent daily: messages sent to large list of emails addresses instead of interested potential clients.

Email Marketing, Direct Marketing, SEO Marketing

Email marketing should be an integrated marketing tool of the strategic marketing plan for an eCommerce business.

Companies like Constant Contact, Ratepoint, Vertical Horizon can be used for email marketing campaigns.

Other factors will improve sales:

Web Usability: a professional looking web site with a clear definition of the companies products and services, functional navigation, the company's strengths emphasizes

Customer Support: Efficient follow up of emails, live chat, phone support and improvement of weaknesses

Email Marketing - Direct Marketing